Water Heaters

Extend the Life of Your Water Heater and Save Energy

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Research-Backed Results

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How Scale Kills Water Heaters

Every gallon of hard water that enters your water heater deposits a thin layer of calcium and magnesium on the heating elements and tank walls. Over time, this mineral scale creates an insulating barrier between the heating element and the water — forcing the element to run hotter and longer to achieve the same temperature. The result: higher electricity or gas bills, more strain on the element, and a water heater that fails years before its rated lifespan.

Tankless water heaters are even more vulnerable. Their compact heat exchangers have narrow passages that clog with scale quickly, reducing flow rates and triggering error codes. Many tankless manufacturers require annual descaling — an expense and hassle that Fractal Water eliminates entirely.

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Water Heater Benefits

• Prevents scale buildup on heating elements, tank walls, and heat exchangers
• Saves 12% on energy — scale-free elements heat water faster using less electricity or gas
• Doubles water heater lifespan — a $1,500 water heater lasting 20 years instead of 10
• Eliminates tankless descaling — no more annual acid flush maintenance
• Gradually removes existing scale — treated water dissolves deposits already in your system
• Works with all types — tank, tankless, heat pump, gas, electric, solar

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Recommended Systems

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Calculate Your Savings

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Example Savings

Cost Category	Without Fractal Water	With Fractal Water	Annual Savings	10-Year Savings
Water heating energy	$600/yr	$528/yr (-12%)	$72	$720
Water heater replacement ($1,500/10yr)	$150/yr	$75/yr (2x life)	$75	$750
Tankless descaling ($150/yr)	$150/yr	$0	$150	$1,500
Total	$900/yr	$603/yr	$297/yr	$2,970

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